Nitya Hoyos, software engineer. NetSuite, meet the front end.

(01)About me

(02)What I work with

Skills, from the products I've built

1. 01Product development

   • Owning work end to end: priorities set with the business, then scoping, building, testing, deploying and measuring the result
   • Taking a product from idea to launch, then running and growing it
   • Designing for field workers: technicians and sales reps on weak or no signal
   • Product decisions from analytics data, release notes and changelogs
   • Admin and internal tools, so a small team can run the product
   • Privacy by design: data people upload is processed in their browser, not stored
   Safe Streets Map (my own product)Total Warehouse showroom

2. 02ERP & commerce

   • Oracle NetSuite: SuiteScript, SuiteQL, RESTlets, SuiteTalk REST
   • NetSuite records from the field: work orders, assets, site visits, custom fields and records
   • Node.js middleware (Fastify, Sequelize) between web apps and the ERP
   • Showrooms and quote flows on live ERP inventory
   • Shopify and Shopify Plus, including headless storefronts
   Total Warehouse showroomHeadless Shopify storefront

3. 03Offline-first field apps

   • Progressive web apps that keep working with no signal: IndexedDB (Dexie) storage
   • Background sync with retry, backoff and safeguards, so work that hasn’t uploaded isn’t lost
   • Photos uploaded straight from the browser to S3
   • Service-worker updates and iOS install flows
   • Barcode scanning in the browser (WebAssembly), calendars and charts

4. 04Front end & 3D

   • Angular with TypeScript, RxJS and PrimeNG, including migrations
   • React and Next.js (SSR, ISR, API routes), including thousands of statically built pages
   • Tailwind CSS and SCSS, mobile-first layouts
   • Site search with relevance ranking, synonyms, typo tolerance and capacity matching ("5000 lb" finds units rated at least that much)
   • Three.js, WebGL shaders and a physics-based riding simulator
   Total Warehouse showroomSafe Streets Map

5. 05WordPress

   • Custom PHP themes: Advanced Custom Fields, custom post types and taxonomies, WooCommerce
   • Custom Gutenberg blocks rendered on the server, so search engines and visitors without JavaScript see the content
   • Interactive tools as blocks, such as fuel-cost and cost-of-ownership calculators, with unit tests
   • Webpack and @wordpress/scripts builds; WP Engine hosting with Bitbucket Pipelines deploys to production, staging and dev

6. 06Back end & cloud

   • REST APIs in Node.js (Fastify, Sequelize)
   • Sign-in: OIDC single sign-on (OneLogin), AWS Cognito
   • AWS Amplify, S3 and Route 53; hosting cost reviews, such as moving a media library to S3 to drop to a smaller plan
   • PostgreSQL schemas and migrations
   • Image pipelines with sharp and local ML models: photo scoring (CLIP), cropping, background removal
   Safe Streets Map

7. 07Maps & geospatial

   • Interactive maps with Mapbox GL and custom vector tilesets
   • OpenStreetMap data processing and route building
   • Elevation, routing and ride-time planning
   • GPX and FIT file analysis in the browser
   Safe Streets Map

8. 08Data engineering

   • Pipelines that turn public records into clean datasets (crash, Census and federal data)
   • Live feeds from government APIs: weather, road closures, incidents, with caching
   • Honest statistics: counts with their sources and limits stated
   Safe Streets Map

9. 09Search & growth

   • Technical SEO: schema.org structured data (Product, ItemList, BreadcrumbList, FAQPage, Service), canonicals, XML and image sitemaps, noindex rules
   • URL migrations with 301 redirect maps
   • Titles and headings built from live inventory data
   • Pages built from data that answer what people search, with build-time quality checks
   • llms.txt and crawler access for AI assistants
   • Search Console and Semrush: site audits and keyword research
   SEO & AI searchTotal Warehouse showroomSafe Streets Map

10. 10Analytics & lead tracking

    • PostHog: custom events, feature flags, HogQL queries, session recordings, and a same-origin proxy so ad blockers don’t hide visits
    • GA4 key events, Google Tag Manager and Microsoft Clarity
    • Cleaning the data: filtering bot, foreign and internal traffic, and finding gaps in tracking history
    • Lead capture: short forms, sticky call and quote bars, and funnel tracking that sends no personal data to analytics
    Total Warehouse showroom

11. 11Quality & accessibility

    • Tests: Jasmine/Karma, Vitest with Testing Library, PHPUnit with Brain Monkey, Playwright layout checks
    • ESLint and PHPCS
    • ADA and WCAG 2.2 AA audits, and fixes in code: keyboard access, ARIA, headings, contrast, forms, reduced motion
    • Performance: lazy loading, responsive images, smaller bundles, Lighthouse audits

(03)How I work

1. 01
   One engineer from the first call to launch. The person you talk to is the person writing the code.
2. 02
   Alongside your NetSuite partner or agency: they own configuration and campaigns, I own the integrations and the applications.
3. 03
   Small, fixed-scope steps first, so you can judge the work before committing to more.
4. 04
   Written plans and documentation you keep, whoever maintains the code next.

(04)Outside work