NetSuite, AI and search engineering for Los Angeles businesses.
I'm Nitya Hoyos, a senior engineer based in Los Angeles. I connect NetSuite to the rest of your business, add AI to the tools you already run, audit apps built with AI before launch, and fix the technical SEO that keeps sites out of search. You work with me directly, from the first call to launch.
- Based in
- Los Angeles, California
- Experience
- 15 years of software engineering
- First step
- Free 30-minute review
- Audits from
- $395
(01)What I do
- Audit $995NetSuite integrations and portalsNetSuite connected to Shopify, EDI trading partners, 3PLs and CRMs, plus customer portals and storefronts on live ERP data. For distributors, manufacturers and wholesalers that run on NetSuite.
- Free review firstAI integrationAI added to the systems you already run: pulling order and invoice details out of emails and PDFs into NetSuite, search over your own catalog or documents, drafts of quotes and replies for staff to check, and image work like the ML photo tool I built for an inventory team.
- Audit $395Audits for apps built with AIA security and production-readiness review of apps built with Lovable, Bolt, Cursor or Claude Code, before they take real users or payments.
- Audit $395SEO and AI search optimizationTechnical fixes and pages planned from Search Console and Semrush, so Los Angeles customers find you on Google and in ChatGPT, Perplexity and Google’s AI answers. Built into the site, not handed over as a report.
(02)Who it fits
Built for how California businesses actually run.
| You are | What I do |
|---|---|
| Distributors, manufacturers and wholesalers on NetSuite | Orders, stock and pricing kept in step between NetSuite, your storefront, EDI partners and the 3PL. |
| Warehouses and field teams | Offline-first apps for technicians and sales reps that sync to NetSuite when signal comes back. |
| Teams that built an app with AI tools | A fixed-price check of who can see what, keys, payments and data before launch. |
| Businesses that want more from search | Technical SEO, structured data and pages that answer what customers search for. |
(03)Built in California
Work you can look at.
Safe Streets Map is my own product: maps and more than 1,500 pages built from California crash records, one for each city and the streets with the most crashes, found through search. The Total Warehouse showroom reads forklift and warehouse-equipment inventory straight from NetSuite.
- Case study · Safe Streets Map (own product)Turning California crash records into an interactive safety mapFree maps and more than 1,500 statically built pages of California crash data for people walking, cycling and riding motorcycles, built from the state’s CCRS records, federal FARS data and OpenStreetMap.
- Case study · Total WarehouseA NetSuite-connected digital showroom for forklifts and warehouse equipmentA custom Next.js showroom that reads product and inventory data directly from Oracle NetSuite, so customers can browse equipment and request quotes against live ERP data.
(04)Questions
Do you only work with Los Angeles companies?
No. I'm based in Los Angeles, California and work with businesses across California and the rest of the U.S. Most of the work happens over video calls and shared screens, on Pacific time.
What does the free 30-minute review cover?
Pick one: your NetSuite integrations, an app built with AI tools, your site and its search results, or a process you would like to add AI to. Send a link or a short description first; I look at it before the call and tell you what I would do first, whether or not you hire me.
What kind of AI integration do you do?
Practical features inside the tools you already use: reading documents and emails into structured records, search over your own data, drafts that a person reviews before anything is sent, and image processing. I use hosted models such as Claude where they fit and run models locally when the data should not leave your systems.
Does the app audit look at California privacy rules?
The audit covers what personal data your app collects, where it is stored and who can read it, which is the groundwork for California’s privacy law (the CCPA). It is a technical review, not legal advice; the California Attorney General’s CCPA page explains the law itself.
Who will I work with?
Me, Nitya Hoyos. 15 years of software engineering, and the person on your first call is the person writing your code.
California privacy law: the Attorney General’s CCPA page.
Start with a free review, here in LA.
Thirty minutes on your NetSuite setup, your app, your site or the process you want to add AI to. You leave knowing what to fix first.
(Next step)
Is NetSuite holding you back? Let’s fix it.
Start with a fixed-price integration audit: a written plan showing what’s broken, what will break next, and what to fix first.